![]() ![]() In order to receive messages, your Facebook Page should have Facebook Messenger enabled in your general settings. Take a closer look at how your business can use Facebook Messenger to connect with your audience: Setting Up Facebook Messenger: Enable Facebook Messenger Is Facebook Messenger part of your social media marketing strategy? If not, it should be. ![]() In fact, every month businesses exchange more than 20 billion messages on Messenger. They also found that “with a constant digital connection at their fingertips, younger consumers expect a high threshold of digital convenience when seeking help from a brand.” As the spending power of Millennials and Gen Z continues to grow, their digital habits will continue to influence how brands interact with them.ĭue to the number of worldwide Facebook users, Facebook Messenger is one of the most important messaging apps brands can use to connect with their customers. The future is 100% digital: A majority of Gen Z and Millennials around the world (69.5%) can imagine a future where 100% of purchases are done digitally/online.And 65.5% bring their phone into the bathroom with them. The phone is now truly an extension of the self: 70.1% of Gen Z and Millennials across the globe sleep with their phone within arm’s reach.Digital is the new IRL: Globally, a majority of Gen Z and Millennials (65%) communicate with each other more often digitally than in person.The phone is the new wallet: 61.8% of global consumers ages 18–34 would choose to leave their wallet at home instead of their phone. ![]() LivePerson, a New York-based company that provides mobile and online messaging solutions for businesses around the world, led a 4,000-person study asking participants in the U.S., U.K., Germany, Australia, Japan and France about their digital media and in-person preferences and found: You know how your boomer parents complain that you spend way too much time messaging on your phone when you could easily make a phone call? Well, they’re not wrong. ![]()
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